Price of hbo max8/22/2023 ![]() And no, WarnerMedia isn’t expecting folks to pay more for Max: The souped-up version of HBO is being offered at no extra cost for existing subscribers and costs the same $14.99 per month as HBO Now for newcomers. In many cases, their service will just automatically be upgraded without having to take any action at all. A big chunk of the 34 million or so folks who currently subscribe to HBO (via a cable company, a live TV streaming service, or directly through HBO Now) will be able to use existing login credentials to access Max. Max also arrives with a huge base of built-in subscribers. ![]() ![]() “There’s nobody else who’s going to enter this market on the scale that we are,” says Robert Greenblatt, chairman of Warner Media Entertainment and Direct-to-Consumer. While Max’s content lineup won’t be nearly as deep as Netflix’s roster, it will have a much broader focus than family-friendly Disney+ and a much bigger library than originals-only Apple TV+. But the new offering will be augmented by the end of 2020 with dozens of new original series and thousands of hours of classic movie and TV titles, from Friends and The Big Bang Theory to huge swaths of the Criterion Collection and the Studio Ghibli catalogue. Content-wise, every single bit of programming that now lives on HBO (past, present, and future) will also stream on Max. Instead, the company has basically taken the existing infrastructure of HBO Now, the direct-to-consumer version of the HBO cable network, and given it a massive upgrade. Unlike rival upstarts Disney+, Apple TV+, and Peacock, WarnerMedia isn’t starting from scratch with a completely new digital product. Launching May 27, HBO Max is entering the streaming thunderdome in a strong position relative to combatants who’ve come before it. Two decades later, Friends once again finds itself part of a giant entertainment company’s battle plans: WarnerMedia is using the classic comedy as one of the central perks of HBO Max, the AT&T-owned company’s multibillion-dollar bid to supersize the storied pay-cable network behind The Sopranos and Game of Thrones, and transform it into an international streaming powerhouse capable of battling Netflix. The network’s marketing machine billed the episodes as “supersized,” and while critics rolled their eyes, the tactic was pretty much a success. Televisionīack in the early aughts, Friends was such a monster hit that NBC tried to maximize its ratings impact (and counter a hot new CBS reality show called Survivor) by occasionally adding ten minutes to the show’s half-hour time slot. Photo-Illustration: Vulture, HBO and Warner Bros. Game of Thrones, Friends, and The Big Bang Theory are all on HBO Max now.
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